Money For Only Original Content: Here’s The New YouTube Policy Creators Must Follow From July 15
Starting July 15, 2025, YouTube is implementing major changes to its monetisation policy under the YouTube Partner Programme (YPP). These new rules are designed to crack down on mass-produced, low-effort, and AI-generated content while promoting original, authentic, and high-quality videos.
This update is reportedly part of YouTube’s broader strategy to maintain content quality and prevent the rise of templated, repetitive formats that offer minimal creative value.
Under the revised policy, creators will still need to meet the existing eligibility requirements to monetise their content. These include a minimum of 1,000 subscribers, and either 4,000 valid public watch hours in the past 12 months or 10 million valid public Shorts views within the last 90 days. These thresholds remain unchanged, but the type of content eligible for monetisation is now being redefined.
According to YouTube’s official statement reported ET, the platform has always prioritised “original” and “authentic” content, but the updated guidelines will better target mass-produced and repetitive videos.
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Content that is overly generic, automated, or relies heavily on AI without meaningful transformation will now be flagged and may be excluded from monetisation.
If creators use existing clips from other sources, they must creatively alter, edit, or repurpose the content to ensure it is substantially transformed. Simply re-uploading or stitching together footage without significant modification will no longer qualify for ad revenue.
Videos following the same structure or format repeatedly must demonstrate clear entertainment or educational value. Templated videos designed solely to rack up views without offering real value to viewers will face demonetisation.
A major target of these changes is AI-generated content. While YouTube has not banned the use of AI, it signals greater scrutiny on videos that rely heavily on AI-generated visuals or voiceovers.
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If AI content lacks originality or transformation, it may be flagged and disqualified from monetisation. Creators using tools to mass-produce generic videos should proceed with caution and ensure their content adds real value.
Currently, YouTube has not specified concrete penalties for violating the updated rules; there is no mention yet of channel strikes, bans, or direct demonetisation. However, it’s expected that channels consistently publishing inauthentic or low-effort content could face reduced visibility, limited ad revenue, or even removal from the YouTube Partner Programme.
