Ullu App Owner Launches New OTT Platform Focusing On Mythological Content, Hari Om
Vibhu Agarwal, Ullu’s Founder has launched a new streaming platform called Hari Om. The new mythological OTT platform was announced on Wednesday. Ullu is famous for streaming adult content.
The platform aims to offer a digital repository of Indian mythology and traditional narratives. It is launched targeting the adult audience. Hari Om, showcasing the cultural and religious content will be launched in June 2024 with a line-up of more than 20 mythological shows. The streaming platform also contains various formats catering to audiences of all age groups including seniors, children and youngsters.
In the press release of the company, they stated that all the content streamed will be U-rated, making it suitable for family viewing.
The latest OTT venture is the third streaming platform by Agarwal. He also runs an OTT called Atrangii. Meanwhile, Agarwal has also launched Atrangii TV which went live on June 2022. However, the company was shifted later to complete OTT a year later.
The new app”s line-up includes content like Shri Tirupati Balaji, Mata Saraswati, Chaya Grah Rahu Ketu, Jai Jagannath, Kaikeyi Ke Ram, Maa Lakshmi and Navgrah.
Agarwal sharing his vision for Hari OM, expressed the need for a platform catering to diverse global interests and fostering pride in Indian heritage.
“As Indians, it is essential for us to know our roots, culture, tradition, and heritage to develop a sense of pride and respect for it. This app is one of its kind by any OTT platform in the world to feature only mythological and religious content which can be consumed by the entire family together. Recognising the demand amongst senior citizens and younger audiences to explore our Indian mythology, we are delighted to announce this unique, clutter-breaking destination, bridging the existing gap. Hari Om is designed for family audiences worldwide, with the belief that it will be embraced by viewers and serve as a source of enlightenment to various nationalities across the world,” he said
Nivedita Basu, senior vice president group, also highlighted Hari Om’s commitment to producing visually impressive shows that will bring mythological narratives to life.
