Why A New iPhone Every Year? Apple CEO Tim Cook Reveals The Reason (Image: Twitter/TimCook)

Apple launched the iPhone 15 on September 12. The flagship model went on sale in India on September 22, and there were long queues of Apple fans outside its official stores. Apple introduces various products, including iPhones, iPads, Macs, and many more, into the market every year. Have you ever wondered why Apple launches a new iPhone every year? Apple CEO Tim Cook, in a recent interview with Brut, gave an answer to this important question.

Apple CEO Tim Cook addressed this question in the interview with Brut and replied, “I think having an iPhone every year for those people that want it is a great thing.” In the interview, Tim Cook also addressed environmental impact of Apple products and underlined Apple’s trade-in program. It is to be noted that the Apple Trade-In program permits users to exchange their old Apple devices for credit towards a new purchase. Tim Cook said that Apple allows people to trade in their phones, and the company resells that particular device if it is in working condition. “And if it”s not working, we”ve got ways of disassembling it and taking the materials to make a new iPhone out of it,” the Apple CEO added.

Tim Cook emphasised Apple”s commitment to sustainability and asserted that the company is committed to maximising the value of older devices. Apple is currently moving towards its significant Apple 2030 goal to make every product carbon neutral by the end of the decade. As part of this initiative, Apple ended the use of leather across all of its products and also continued to increase the use of recycled materials in the iPhone. Apple, one of the most valuable companies in the world, is also accelerating progress towards plastic-free packaging by 2025.