Ayushmann Khurrana ventured with The Man Company in 2018, which has now yielded a whopping 400% returns as Emami acquired it for ₹400 crore. What seemed like a strategic collaboration has now turned into a massive success story, with the brand and the celebrity earning 400% return. Emami recently acquired a 50.4% stake in HeliosLifestyle, the parent company of The Man Company, for ₹400 crore.
Even Hollywood celebrities are successfully leveraging this compound effect through business ventures:
- Roger Federer endorsing a brand called “On Running”
- Ryan Reynolds endorsing Mint Mobile, Aviation Gin much more
- Lionel Messi promoting Inter Miami
There’s only so much you can earn from social posts and sponsorships. Leveraging that influence to scale business ventures flips the model – the celebrity sponsoring the product rather than the product sponsoring the celebrity – can deliver exponential returns.
