Meet Sulthana Safeer, The Mallu Girl Who Won ₹1.28 Crore In UAE Create App Championship (image-instagram/Sulthaannaa)

Dubai: Sulthana Safeer, a native of Kollam, has won first prize in the Create App Championship recently organised by the Dubai Chamber of Digital Economy. The championship was part of the ‘Create Apps in Dubai’ initiative, launched by Sheikh Hamdan in March 2023.

The young talent has bagged a cash prize of USD 150,000, which is approximately equivalent to ₹1.28 crore. From 132 countries, more than 4,710 participants took part in the competition. The award was presented by Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum.

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Among the 12 entries shortlisted in the final round, the competition was divided into four categories. Sulthana won the award in the “Best Youth-Made App” category.

In the competition, Sulthana had introduced the allergy-detecting and diet-conditioning app called ‘BieBite’. The app also brings all the UAE grocery applications together as well. Sulthana, while speaking to MediaOne, elaborated on the functioning of the app, and added that at present, launched version of the app is in prototype form, and once fully built, it will be made available for everyone to use.

Primarily, by using AI and barcode scanning, the app detects food items that could be harmful or allergic to the individual by analysing the data provided to the app initially. Aside from the detection, the app also suggests alternatives food ingredients available in the UAE market as well.

Sulthana said that the app is mainly built for the residents and citizens residing in the UAE, as she found that many people residing in the country are facing cardiovascular diseases and several kinds of allergies. Though initially she planned to name the app ‘Safebite’, she had found in the final stage that the name was already used by another company, and thus, with the help of her mother, the app name was changed to ‘BieBite’.

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Since the app launched is the prototype version, Sulthana is now in the next step of hiring a team to build the app to attain its full potential.

Sulthana, daughter of Safeer and Rijaya, currently resides in Fujairah. Her father, Safeer, works in the construction sector in the UAE. She had completed her Bachelor’s degree in Computer Systems from Middlesex University, Dubai.