Mc Donald’s Desperate Attempt To Bring Back Customers Amid Boycott Calls (image-pixabay)
Amid growing boycott calls against McDonald’s for its ties with the Israeli franchises, the fast-food restaurant company has now launched a cheaper dining “McValue” menu to flaunt the customers.
The boycott was sparked after Muslim-majority countries such as Kuwait, Malaysia, and Pakistan issued a statement distancing themselves from the firm. The US food chain has been subject to boycotts and protests since Alonyal announced shortly after the October 7 attack by Palestinian group Hamas that it would be donating free meals to the Israeli military.
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Though being a global company, its franchises are often owned locally and operate autonomously.
Now with the dining alternative, the company aims to bring in more customers. The company has launched the McValue platform in all the restaurants in the US which will begin on January 7. The new menu, includes McDonald’s $5 meal deal, which the company launched in June, in addition to a new ‘Buy One, Add One at $1’ feature.
The new menu category is McDonald’s largest value-minded effort since 2018, when it priced some items from $1 to $3.
As of now, the company has not given any update regarding its launch in the international market.
In October, McDonald’s posted another big drop in sales globally as demand continued to slow. McDonald’s global sales at outlets open at least a year fell by 1.5 percent between July and September — the biggest decline in four years.
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Moreover, the international markets were down by 2.1 percent, driven by France and the UK while net profits fell by three percent to $2.3 billion. Weaker consumer spending in China, and the continued impact of the conflicts in the Middle East, led to a 3.5 percent drop in sales in its licensed business, in which the restaurants are run by local partners.
