Extended Reality: Meta And LG Announce Partnership (Image: LG)
LG Electronics has announced a strategic collaboration with Meta Platforms to accelerate its extended reality (XR) ventures. As part of this significant collaboration, both tech giants will combine their strengths across products, content, services, and platforms to drive innovation in extended reality (XR) customer experiences.
Mark Zuckerberg, the CEO of Meta, had a discussion with LG’s top management on Wednesday about the collaboration. This comes as part of Zuckerberg”s visit to South Korea. Mark Zuckerberg”s two-hour session with LG Electronics CEO William Cho witnessed discussions on business strategies and considerations for next-gen XR device development.
LG mentioned in its statement that CEO William Cho had expressed a “keen interest” in Meta’s advanced technology demonstrations. The LG CEO also experienced the Meta Quest 3 headset and Ray-Ban Meta smart glasses. “LG envisions that by bringing together Meta’s platform with its own content/service capabilities from its TV business, a distinctive ecosystem can be forged in the XR domain,” said the company in its statement.
The South Korean conglomerate said that the fusion of Meta’s technological elements with the product and quality capabilities of LG promises “significant synergies” in next-gen XR device development. According to LG, XR devices are the next-generation personal devices capable of surpassing the limitations of mobile screens. LG CEO William Cho once remarked, “We see opportunities for next-gen personal devices in the XR business arena.”
The collaboration between Meta and LG is expected to have a big impact in the world of technology. A Korea Economic Daily report (in Korean) indicated that Meta and LG are planning to unveil the highest-performance XR headset that surpasses Apple”s Vision Pro next year. Recently, Mark Zuckerberg compared the Meta Quest 3 with Apple”s Vision Pro. “I don”t just think that Quest is better value, I think Quest is better product period,” said Zuckerberg in an Instagram video on February 14.
