OYO, one of India’s leading travel booking platforms has introduced a new check-in policy stating that the company ensures safe and responsible hospitality.
Starting in Meerut, Uttar Pradesh, the policy requires unmarried couples to provide valid proof of their relationship during check-in, even if the booking was made online.
In a bid to align with local sensibilities and promote family-friendly values, OYO has taken this step to redefine its image as a secure and trustworthy brand.
OYO has also issued a directive to its partner hotels in Meerut to implement this policy with immediate effect.
Furthermore, based on feedback from the ground, the company is likely to extend this policy to additional cities in the future, according to sources familiar with the policy change told Economic Times.
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According to Pawas Sharma, Region Head of OYO North India, the company is committed to ensuring safe and responsible hospitality practices, while also respecting individual freedoms and personal liberties.
The new policy gives OYO’s partner hotels the authority to decline couple bookings at their discretion, keeping local cultural and social norms in mind. as per OYO.
This move is said to be a part of OYO’s broader strategy to attract families, students, business travellers, solo travellers, and religious tourists by creating a safe and trustworthy hospitality environment.
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On January 1st, OYO CEO Ritesh Agarwal announced that the company had a phenomenal start to the new year, with over 1.1 million travellers choosing OYO rooms across the globe on New Year’s Eve.
This marks a staggering 58% increase from the previous year, driven in part by the integration of Motel 6 and Studio 6 into the OYO family. Agarwal shared this milestone on the X platform with a gratitude post.
Eat Pray Love 🙏🏻
Shirdi sees a 940% rise in bookings this NY.
Ajmer comes close second, seeing a 761% surge in bookings vs last NY.Banaras (Varanasi) becomes the most popular spiritual travel destination with 12,841 bookings this NY with Ayodhya being the new entrant to the top charts…
— Ritesh Agarwal (@riteshagar) December 31, 2024