Netflix and Yash Raj Films Enter Into A Creative Partnership (image: www.yashrajfilms.com)
Netflix, one of the world’s largest entertainment streaming services, and Yash Raj Films (YRF), one of the leading film production and distribution companies in India, enter into a multi-year creative partnership.
Both aim to “collaborate to create films and series to bring defining stories to audiences in India and across the world,” said a statement.
The joint partnership begins with Railway Man, a four-part series starring R. Madhavan and Kay Kay Menon, with Shiv Rawail as the debut director. The movie also features Divyenndu Sharma, Babil Khan, and Sunny Hinduja.
The second in this venture will be Siddharth P. Malhotra-directed Maharaj. The movie features debut actor Junaid Khan and also Jaideep Ahlawat and Sharvari Shalini Pandey.
“We are passionate about serving our broad audiences with series and films that they connect with and love, and we want to do more of this. Yash Raj Films have defined the essence of Indian film-making. They are one of the most respected storytellers in the industry. From ‘Kabhi Kabhie’ to ‘Dilwale Dulhania Le Jayenge,’ ‘War’ to ‘Pathaan,’ their signature stories have been part of our lives and continue to fuel the zeitgeist. Together, we are confident that we can entertain the world with quality films and series like never before,” Monika Shergill, VP, content, Netflix India, said, reports Variety.
Akshaye Widhani, CEO, Yash Raj Films, added, “YRF’s mission is to create entertaining, inspiring and extraordinary stories from India for the world. Netflix is the biggest streamer in the world and offers us an opportunity to tell our stories in over 190 countries. Their belief in the content-first approach, is noteworthy and synergistic with our ethos. This partnership will certainly push YRF as a storyteller to new audiences and allow them to consume Indian stories in their own languages too. India is a young and aspirational country. We have 1.4 billion stories to tell the world. We want to showcase our content, as well as provide a platform for our brilliant homegrown talent to a global audience,” quotes Variety.
