Orry’s Minions, Orry Academy And Doppelgängers - The ‘Orry’ Phenomenon (image: instagram.com/orry1/)
The social media is flooded with the photos of Orhan Awatramani, better known as Orry. The netizens are curious about the “Bollywood BFF” who is often seen with top celebrities, and is seen attending B-town events and parties.
Recently, Orry has attended Koffee with Karan Season Finale. In the talk show, host and Director Karan Johar asked about him about “the Orry sensation” and his fears concerning “15 minutes of fame”.
“When the Orry sensation began, you began to leverage it. . . . Is there a fear that this is like your ‘15 minutes of fame? Is that like one day the flowers will stop coming and one day the followers will stop following? Is there that fear that eats into you, or do you live in the moment?” Karan Johar asked. Answering this question, Orry replied that he is planning his “downfall”. Ironically, the “downfall” majorly is to enable his “come back”.
Following, Orry advances how he is building his brand, with minions, dopplegangers and also talks about his plans on starting Orry Academy. To keep him relevant, Orry has been hiring people to work for him. He refer them as “minions”; instead of calling them by names, they are called, Orry 1, Orry 2 and Orry 3. The idea of minions has taken from the TV show Scream Queens featuring Emma Roberts.
The duty of of Orry”s staff or minions is to keep him relevant in the public, and remain him in the news. Orry mentioned that he removed one minion, when she appeared more relevant than him. He also says that there are also dopplegangers to convey image to the public that Orry is “everywhere”. In short, an active PR team and carefully planned and executed campaign is in vogue to stage all his public appearance. He cultivates the curiosity and interest his presence evokes in the viewers, especially among GenZ, and leverage the trend.
His social fame, in fact, builds his brand. And it is sustained through the content generated about him on digital media. Orry, with his minions and dopplegangers, manufactures the trend, fame, and relevance. In a world driven by “likes and shares”, the Orry phenomenon speaks the truth, the language, and the grammar catering to online social media obsessions.
