Apple To Speak About AI Criticism At The WWDC 2024
The Global Tech Company Apple will talk about its AI breakthrough, clarifying the doubts after receiving criticisms and rivals racing ahead of adopting artificial intelligence.
According to the reports, AI and perhaps even a partnership with ChatGPT-maker OpenAI will mostly be a driving theme at the kick-off of Apple’s WWDC developers’ conference scheduled in 2024, at Silicon Valley.
Apple has been discreetly incorporating AI features in its hardware for several years; however, the company has not yet finalised its overall strategy or adopted ChatGPT-style generative AI, which gained huge popularity in late 2022.
Meanwhile, Microsoft and Google have been rapidly launching products, leading to Microsoft and the AI chipmaker Nvidia surpassing Apple as the world’s most valuable companies based on stock price.
“While its “silence has been deafening,” that will all change on June 10 when Apple crosses the AI Rubicon,” predicted Dipanjan Chatterjee, an analyst at research firm Forrester.
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Silicon Valley is convinced that generative AI will profoundly change how users interact with smartphones and computers, but the technology is still in its early stages, and the benefits are not entirely clear for now.
Apple’s share price was at stake as the AI sparked fury, but believers foresee that Monday’s announcement could benefit the iPhone maker. At the heart of the announcements will almost certainly be an update to Apple’s iPhone operating system, iOS 18, which is expected to see AI given a specific role.
Since Apple makes most of its money from selling iPhones, the AI will likely focus on its devices and services working more seamlessly together, said Creative Strategies analyst Carolina Milanesi, as per the reports.
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“At the end of the day for Apple, it is about encouraging people to upgrade their iPhone,” said Milanesi. “We’ll see if Apple provides them with a compelling reason to do so,” she added. Announcements at WWDC will be a “litmus test” for Apple’s ability to integrate ChatGPT-like generative AI into all its devices and services, according to Emarketer senior analyst Gadjo Sevilla.
“Any misstep by Apple at this juncture could see it lose its place as a technology leader, especially as it is now sandwiched between two AI giants with actual products and release roadmaps that go well into the next two years,” he said.
CEO Cook already foreshadowed his commitment to AI by putting more powerful AI chips on iPad and MacBook to be released earlier this year.
