Game Developers Are Using AI to Automate Repetitive Work, Survey Finds (image: Unsplash)
According to a new survey by Google Cloud and The Harris Poll has found that 87% of developers are using AI agents in their workflows. The survey, published on Monday (August 18), was conducted in late June and early July 2025.
As study had asked 615 game developers, most of them responded that AI is helpful for automating tedious and repetitive tasks. This frees them up to concentrate on more creative aspects of their work.
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To handle the industry-wide problems of rising development costs and longer creation cycles, gaming publishers are using AI. These issues are a result of high fan expectations and fierce competition.
The study revealed that nearly all respondents—97%—believe generative AI is “reshaping” the gaming industry. Also, 95% said it’s “reducing repetitive tasks in workflows,” and 94% feel it’s “driving innovation.
A significant number of developers (89%) feel that AI integration is “changing player expectations,” with over a third (37%) answered that players are now seeking “more lifelike experiences.”
Based on the study, AI is being used in several ways to improve game development. Nearly half of the developers (47%) stated it helps accelerate the process of playtesting and balancing game mechanics. A similar number (45%) use AI for localising and translating game content, and 44% reported that it assists with code generation and scripting.
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Besides, 40% of developers in the survey believe that the most promising AI trends are AI-driven game engines and using AI to balance gameplay. This is followed by 36% who feel that AI-powered testing and quality assurance (QA) are the most promising trends.
A majority of developers (63%) have expressed concerns about data ownership. Specifically, 35% are concerned about the privacy of player data, while 32% have concerns about unclear licensing and the ownership of AI-generated content.
