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"Disappointing" Spotify Wrapped 2024: Why Users Call It The 'Worst'

Spotify laid off 17% of its workforce in 2023 to manage costs and improve efficiency. In June 2023, it laid off 200 employees, nearly 2 percent of its workforce, from its podcast unit.

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"Disappointing" Spotify Wrapped 2024: Why Users Call It The 'Worst'

As the year nears its end, listeners are awaiting the much-anticipated Spotify Wrapped to see a compilation of their listening activity since the beginning of the year. The beloved marketing campaign includes a list of the top five songs, singers, and genres they listened to the most that year. But it appears that listeners are not happy after the ‘disappointing’ effort from Spotify, which netizens called the ‘wrapped AI podcast.’

Instead of listing their top music genres or their top albums, Spotify Wrapped used Google’s NotebookLM technology to verbally recap users’ listening habits. It also includes artificial intelligence (AI) voices detailing the data points in the Wrapped.

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Since Spotify Wrapped 2024 dropped, users slammed the Swedish company for leaning too much into AI, its bizarre descriptions, and underwhelming features.

A new feature in this year’s Wrapped included a user’s “music evolution,” which assigned listeners phrases to describe their listening habits in certain months. Some of them included “Surf Crush Beach Reggae” and “Pink Pilates Princess Strut Pop,” which sound quite nonsensical.

Previous Spotify Wrapped had introduced features such as a user’s listening personality and which city aligned with their music taste (“sound town”).

One user commented, “spotify wrapped is underwhelming and reeks of ai… there seems to be real lack of effort this year from the boring visuals to the missing genres and quirks.”

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“Spotify wrapped is inaccurate this year! myself and quite a few other users are noticing discrepancies between other stat tracking platforms (such as lastfm, which tracks plays individually), and wrapped is missing thousands of minutes worth of data. Disappointing,” pointed out another user.

Others also criticised the ‘Microsoft screensaver-like visuals. “spotify spent a lot of time teasing their wrapped this year just for it to be insanely underwhelming visually and statistically,” said one user while another remarked, “spotify wrapped was so lackluster this year, even the graphics were ugly. they didn’t include the little special videos from artists or the most listened genres.. idk it was just ugly.”

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Notably, Spotify laid off 17 percent of its workforce in 2023 to manage costs and improve efficiency. In June 2023, the streaming giant laid off 200 employees, nearly 2 percent of its workforce, from its podcast unit. The move was part of its aim to “streamline” operations.

Interestingly, Spotify CEO Daniel Ek’s net worth increased to an estimated $4.9 billion. According to Digital Music News, he is richer than any musician in history, including artists such as Taylor Swift, Rihanna, and Jay-Z.

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Daniel Ek social media Spotify Spotify CEO Daniel Ek Spotify Wrapped Spotify Wrapped 2024

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