Linkedln, B2B Social Platform Is Now Gaining B2C Interest
Business and employment-focused social media platform, Linkedln is at its turning point as more of its users are more engaged than ever on the platform. The revenues are surging and creators are now inking deals on Linkedln. The B2B social platform has now gained B2C Interest.
The platform has successfully gained momentum as users flock to it for news, conversation and insights related to their fields. LinkedIn has put up new ad formats that are attracting attention. Meanwhile, the creators have found sponsored content opportunities on the platform.
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The social media platform has shown an uptick in users and increased interest from B2C advertisers. As per the “August 2023 Hootsuite” survey, 70% of marketers believe that Linkedln has provided a positive Return On Investment (ROI) for their company.
Josh Graff, Managing Director EMEA/LATAM & Global VP, LinkedIn, wrote on X, “users are more engaged than ever, ad revenues are rising, and creators are inking deals on the platform. And Linkedln’s appeal among both B2B and B2C marketers is growing”.
“Our number one focus within LinkedIn’s advertising business has always been to create value and drive growth for our clients. It’s great to see that focus being recognised by marketer’s around the world in Hootsuite‘s 2024 Social Trends Report,” he added.
As per the report, LinkedIn is later followed by other social media platforms including Instagram, WhatsApp, and Facebook.
The term business-to-consumer (B2C) refers to the process of selling products and services directly between a business and consumers who are the end-users of its products or services.
B2B stands for business-to-business, referring to a type of transaction that takes place between one business and another.
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LinkedIn is the social platform most commonly used by B2B marketers and their clients worldwide, as per the LinkedIn survey conducted by Ipsos.
