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Meta has appointed Arun Srinivas as the managing director and head of the company in India. The platform announced the decision on Monday, days after its vice-president and head of public policy in the country, Shivnath Thukral, stepped down.
Srinivas will take up the new role from July 1. His appointment follows the recent announcement of Sandhya Devanathan taking on an expanded role of leading both India and South East Asia, the platform said in a blog post. Srinivas currently heads the tech giant’s India ads business.
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He began working with the company in 2020. During this period, he has played a significant role in helming Meta’s work with the country’s largest advertisers and agency partners focusing on strategic revenue priorities such as AI, Reels, and Messaging, it added.
In his new role, Srinivas will concentrate on bringing the organisation’s business, innovation, and revenue priorities together to serve partners and clients. At the same time, he will also continue assisting the long-term growth of Meta’s business and commitment to India.
He will spearhead the India charter and strengthen the strategic relationships with the country’s leading brands, advertisers, developers and partners to drive growth for India as a market, the platform said in the post.
Srinivas possesses nearly three decades of expertise in sales and marketing leadership, having served at prominent organisations like Hindustan Unilever, Reebok, OLA, and the investment firm WestBridge Capital. He holds a postgraduate degree from IIM Kolkata.
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“As India continues to be at the forefront of economic growth and innovation, we are excited to have Arun at the helm of our efforts in this critical market. Meta in India is leading the way in AI adoption, WhatsApp, and Reels, and Arun’s impressive track record of building high-performing teams, driving product innovation, and fostering strong partnerships makes him the ideal leader to drive Meta’s continued investment in the country. He will continue to work closely with me as we scale the business in India,” Sandhya Devanathan said.
