TikTok Unveils AI-Powered Video Platform For Advertisers Worldwide (Image:X/tiktok)

TikTok owned by ByteDance launched “Symphony Creative Studios” which is an AI-powered video creation platform for advertisers globally, the company announced on Thursday. It was said that the move aims to boost the app’s ad business and make content creation easier for brands.

Symphony Creative Studios is part of TikTok’s “Symphony” suite which was announced earlier this year. According to TikTok, the suite includes a virtual assistant and various tools to help businesses, creators and agencies produce high-quality, engaging content tailored to their brands. The platform is designed to automate tasks making it simpler for users to create content on TikTok.

So, what can Symphony Creative Studios do?

For starters, it can turn text inputs into videos and generate previews that can be edited to finalise the content. It also offers features like remixing, digital avatar creation, translation and more. This means advertisers can create professional-looking videos without needing extensive video production expertise.

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The virtual assistant is a key part of Symphony Creative Studios. It helps users create content quickly and efficiently that may allow them to focus on other aspects of their ad campaigns. With this platform, advertisers can produce a wide range of content from short-form videos to longer-form ads.

TikTok’s goal is to make advertising on the platform more accessible and effective for businesses of all sizes,   by providing advanced tools like Symphony Creative Studios, the app is focused on increasing its appeal to advertisers and boosting its ad revenue.

Zhang Yiming, the founder of ByteDance, the parent company of TikTok, became China’s richest person, claiming the top spot on the country’s wealth rankings. As per the Hurun China Rich List published in October. Zhang Yiming emerged as the country’s wealthiest individual for the first time with a personal fortune of $49.3 billion.

Despite the legal battle faced over its US assets, ByteDance witnessed a 30 per cent increase in global revenue last year to $110 billion, with its US base nearing $200 million.

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