Boxy SUVs Make A Comeback (Image: landrover.in)
Boxy SUV designs are making a notable resurgence in the world of automotive design. Designers are constantly on the lookout for the “next big thing” or emerging trends. While recent years have seen a shift towards sleek, curved crossovers and soft lines, the boxy SUV design is making a comeback, and there are several reasons behind this revival.
The evolution in SUV design has led to the dominance of crossover and compact SUVs. Models like the CR-V and RAV4, which were once popular, have become somewhat predictable and lack novelty. Many compact SUVs today seem to follow a similar template, resulting in a lack of distinctiveness.
However, the resurgence of boxy SUVs can be attributed to several factors:
Low Fuel Prices: With gasoline prices relatively affordable, there is less emphasis on fuel efficiency, particularly among American and Indian consumers.
The Electric Revolution: Iconic SUV models are returning as electric vehicles or with designs reminiscent of electric cars. This shift in the market is influencing the return of boxy SUVs.
Tesla”s Influence: Tesla”s CyberTruck, despite generating mixed opinions, has grabbed attention with its unique design. Tesla”s influence often leads to trends in the automotive industry.
Kei Cars: Boxy Kei cars have always been popular in Japan due to their quirky, functional, and utilitarian designs. These cars offer spacious interiors while fitting into small parking spaces.
Aesthetic Appeal: The new generation of boxy SUVs includes attractive models, proving that a boxy design can also be visually appealing.
Market Adaptation: In countries like India, a boxy design can transform a hatchback into an SUV, appealing to consumers seeking a more rugged appearance.
Transforming Minivans: Boxier designs can turn minivans into luxurious SUVs, catering to a broader market.
3-Row SUVs: In the USA, three-row SUVs have replaced minivans, and there is renewed demand for larger SUVs reminiscent of earlier times in India as well.
Jeep Renegade Success: The boxy Jeep Renegade, although not a traditional body-on-frame SUV, has been successful due to its appealing design.
Technological Advancements: Advances in technology enable the production of safer boxy SUVs today compared to three decades ago.
Automakers find it convenient to use existing crossover platforms and modify them to adopt a rugged and boxy appearance, attracting a wider customer base. The resurgence of boxy SUVs is driven by a combination of factors, ranging from changing consumer preferences to upgradations in technology, making them a prominent trend in the automotive industry once again.
