New Maruti Dzire Bookings Commence Before Its Launch On November 11
Maruti Suzuki has started bookings for the all-new Dzire for a token amount of Rs 11,000. Interested buyers can book the new-gen Maruti Dzire at their nearest Maruti dealership, or it can also be booked online. Maruti Suzuki will reveal the new sedan in full on November 5, ahead of its official launch with price announcement on November 11.
The new Dzire earlier looks completely different from the outgoing generation of the sedan, sporting a much sharper and sportier design language. The new Dzire gets a larger, hexagonal grille up front, flanked by sharp-looking rectangular LED headlamps. It also gets redesigned fog lamp housing and a gloss black trim connecting the headlamps. The rear-end features Y-shaped LED elements in the tail lamps, with a chrome strip running across the tailgate connecting the two. The higher models will get diamond-cut alloy wheels with a petal-like design.
With partial glimpses of the interior so far, the details will be shared on November 5th with detais about the equipment, including the 9-inch free-standing touchscreen and a new steering wheel with the Swift. The Dzire is expected to use different colours for the dashboard and upholstery. What will be of particular interest to buyers is the hints at a segment-first electric sunroof. The new Dzire will be offered with the same powertrains like 1.2-litre, three-cylinder Z Series petrol engine as the Swift that makes 82hp and 112Nm. It will also get a petrol-CNG option and a 5-speed manual gearbox which will be standard, while the petrol variants will get an automatic gearbox option.
Maruti Suzuki Dzire is a classic story of how to create a new segment and win in it. It created a new segment, sold 2.5 million cars, dominated with 50% market share for a very long time. But, How did Maruti Suzuki pull it off? A well thought out strategy, taking advantage of unique opportunities, Maruti Suzuki took advantage of its unique features and in unique ways to reign in the world of compact vehicle segment.
