The Bespoke Range Rover SV Ranthambore Edition Launched At Rs 4.98 Cr
The Range Rover SV Ranthambore Edition has launched in India at Rs 4.98 crore. It is based on the long-wheelbase Range Rover on sale in India and customised by the brand’s bespoke SV division. The Ranthambore Edition is said to be the first ever limited edition exquisitely crafted for India. It is limited to 12 units, the special edition Range Rover is said to draw inspiration from the character of the tiger in its natural habitat. The Ranthambore Edition gets unique exterior and interior elements, which is powered by 400hp, 3.0-litre turbo-petrol engine. The portion of the proceeds to be donated to the Wildlife Conservation Trust of India as a special gesture by the brand.
The Ranthambore Edition will have a limited run of 12 units and each will have customised door sill plates. The SV division has used a bespoke black finish on the exterior that has a reddish finish, and contrasting Corinthian Bronze and Anthracite accents, which are said to be inspired by a tiger’s stripes, on the grille, tail gate, and even on the 23-inch dark alloy wheels.
The interiors would have four-seat cabin features Caraway and Perlino semi-aniline leather with contrast stitching. The seats get embroidery that is inspired, by the stripes on the spine of the tiger. Customised scatter cushions, chrome highlights, light wenge (a dark coloured wood) veneers and white ceramic dials have been used to further differentiate the Ranthambore Edition from the standard Range Rover SV. As it is based on the SV, rear seat passengers get fully reclinable seats, a powered table, deployable cupholders and a refrigerated compartment with SV etched glassware.
This limited-run model is powered by the 400hp, 550Nm, 3.0-litre six-cylinder tubo-petrol engine seen in the Autobiography variant, which is priced at Rs 2.6 crore (ex-showroom, India). The brand says that it will donate a portion of the proceeds from the sales of the Ranthambore Edition to the Wildlife Conservation Trust of India.
Marketing the Indian way doesn’t compromise brand values but makes them more relevant and meaningful in an Indian context. This opens opportunities for limited or special editions inspired by India’s famous places and tourist destinations. It is the perfect way to buy a product that embodies the spirit of a place or city in India.
