IT major Infosys has roped in Tennis superstar Rafael Nadal as its brand ambassador for a three-year partnership (Image: instagram.com/rafaelnadal)

IT major Infosys has roped in Tennis superstar Rafael Nadal as its brand ambassador for a three-year partnership. Nadal, globally acknowledged as one of the legends in sports, Infosys said the player has had the ability to change with the changing rigors of tennis over the years. Nadal, ranked world number one in singles by the Association of Tennis Professionals for 209 weeks, and had finished as the year-end number one five times, “is a perfect embodiment of what it takes individuals or business leaders to evolve and continually navigate their next”.

Infosys, already the digital innovation partner for the ATP Tour, Roland-Garros, Australian Open, and The International Tennis Hall of Fame, said the brand Infosys has helped reimagine the tennis ecosystem for a billion fans globally leveraging AI, cloud, data analytics and digital experiences.

Most recently, Infosys launched the Carbon Tracker, allowing ATP players to track and offset emissions from their travel on tour. It is a first of its kind sustainable tech in any sport.

Expressing is happiness over the partnership, Rafa, who had won 22 Grand Slam men”s singles titles, including a record 14 French Open titles, said he love the way Infosys has brought its digital expertise across industries to the global tennis ecosystem. “It has transformed the tennis experience for a billion global fans and truly empowered all players on the tour with analytics that they could have only dreamt of a few years ago.”

To kick off the partnership, Nadal’s first-ever collaboration with a digital services company, the IT company and the player”s coaching team are developing an AI-powered match analysis tool.

Salil Parekh, Chief Executive Officer and Managing Director of Infosys said: “We are inspired by his approach, and it reflects our own aspirations to continuously evolve and always remain relevant for our clients.”