Apple Faces Lawsuit Over Delayed Rollout Of Apple Intelligence Features
Apple confronts a lawsuit filed in a US District Court in San Jose, California, accusing the tech giant of false advertising related to its highly anticipated Apple Intelligence features.
The complaint, filed on Wednesday alleges that Apple misled consumers with promises of advanced AI capabilities that have yet to materialize for iPhone and other device owners.
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The lawsuit seeks damages on behalf of customers who purchased devices, including iPhones, with the expectation that they would have access to the generative AI features Apple had announced last year.
According to the plaintiffs, Apple’s advertisements created “clear and reasonable” expectations that these transformative features would be available upon the release of their devices. However, the reality has been far different, with AI capabilities either limited or absent.
“Apple’s advertisements cultivated a clear and reasonable consumer expectation that these transformative features would be available upon the iPhone’s release,” the lawsuit reads.
It goes on to claim that, instead of the promised advanced AI, the products delivered “significantly limited or absent versions” of the Apple Intelligence features, misleading consumers about the actual utility and performance of the devices.
This legal battle comes at a time when Apple is facing significant delays in rolling out its flagship AI features.
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Earlier this month, the company revealed that its improvements to the Siri voice assistant would not be available until 2026, further intensifying frustration among users who had been eagerly awaiting the enhancements.
In addition to the delays, Bloomberg reports that Apple CEO Tim Cook has recently reshuffled his executive team after losing confidence in the ability of AI chief John Giannandrea to lead the development of these critical features.
Mike Rockwell, who previously oversaw the Vision Products Group, has now taken charge of advancing the AI-driven Siri enhancements.
