In a significant stride, generative AI (GenAI) is evolving from a pilot phase to full-scale implementation, is set to reshape key Indian industries. A recent study by Harvard Business Review reveals that 44% of working hours across sectors could be influenced by GenAI, with banking, insurance, and capital markets leading the transformation at 72%, 68%, and 67%, respectively. The retail, travel, health, and energy sectors also stand to benefit significantly, with potential transformations ranging from 40% to 50% of working hours.
2024: A Pivotal Year for GenAI
Industry Intelligence Group (IIG) at CyberMedia Research indicates a notable 55% of Indian firms effectively adopting AI at scale, with GenAI initiatives driving customer-centric product creation (60%), data-driven decision-making (59%), and enhanced customer services (47%). As GenAI transitions beyond the go/no-go stage, experts anticipate a substantial scale-up in AI adoption, moving from exploratory initiatives in 2023 to real-world impact in 2024 and beyond.
Global Investment Trends
An IDC study forecasts global investments exceeding $19.4 billion in GenAI solutions for 2023, with a remarkable surge expected in 2024, reaching $151.1 billion by 2027. This projection signifies a CAGR of 86.1% over the 2023-2027 period, with GenAI spending constituting 29% of overall AI spending by the forecast”s end, a substantial rise from 10.8% in 2023.
Industry-specific Impacts
The financial domain is set to witness strategic GenAI applications in generating precise forecasts, tailoring personalised investment reports, and crafting market-ready proposals. In the realm of human resources, GenAI promises a paradigm shift by facilitating the creation of personalized training modules, designing targeted recruitment plans, and producing talent profiles for optimal matches.
Challenges and Considerations
Despite its transformative potential, GenAI faces challenges such as AI bias, perceived result explanation difficulties, intellectual property concerns, risks from training datasets, and AI hallucinations. Organisations must address these critical challenges during the deployment of GenAI models.
As GenAI advances, the year 2024 emerges as a pivotal juncture where its transformative impact on knowledge work, business processes, and supply chains will be showcased, amplifying human capabilities and creativity across industries.
The evolution of generative AI (GenAI) from pilot phases to widespread implementation marks a significant milestone, set to reshape major industries in India. The Harvard Business Review”s study underlines the potential influence of GenAI on 44% of working hours across sectors, with banking, insurance, and capital markets leading the transformative wave. As Industry Intelligence Group (IIG) indicates a substantial 55% adoption rate of AI at scale among Indian firms, the focus on customer-centric products, data-driven decisions, and improved customer services becomes evident. The global investment trends, highlighted by the IDC study, project a remarkable surge in GenAI spending, emphasising its pivotal role in the future of AI. Despite challenges, the year 2024 is anticipated to showcase GenAI”s transformative impact on knowledge work, business processes, and human capabilities, bringing in a new era of AI adoption and integration.