Mahindra BE 6e is surely making heads turn.

Mahindra has announced that it would rename its recently introduced BE 6e electric SUV, which is priced at Rs 18.90 lakh (ex-showroom, India). The challenge in the usage of the BE 6e brand in court is that the business has given a number of grounds for contesting the rights in court, even though it has stated that the Mahindra BE 6 would be the new name for the born-electric SUV, which will compete with the Tata Curvv EV and the future Hyundai Creta EV.

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InterGlobe Aviation Limited, the corporation that operates IndiGo Airlines, registered the 6e. The company claims that the BE 6e trademark has already been registered under the Class 12 section. Additionally, “BE 6e”—rather than the stand-alone “6E”—is the trademark of Mahindra. Mahindra adds that they believe InterGlobe’s protest is illogical with its prior actions. Since the automobile manufacturer had its Indigo sedan on the market at the time, the SUV manufacturer said that Tata Motors had protested the aviation company’s usage of the IndiGo trademark back in 2005. With its outstanding range options and cutting-edge technologies, Mahindra’s BE 6 remains strong despite the branding controversy. The legal battle aside, it is set to challenge rivals in the electric SUV segment effectively.

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