Maruti Suzuki Announces 500 Nexa Studio Showrooms

Maruti Suzuki has announced that it now operates 500 Nexa showrooms across the country, a milestone achieved in nine years. To mark the occasion, the company has launched Nexa studio outlets—more compact versions of the existing Nexa showrooms—aimed at tier two and tier three cities.

The addition of Nexa Studio outlets will help the brand get more visibility in smaller towns. Currently, Maruti’s Nexa outlets in bigger cities also cater to smaller towns, and the brand has said that around 32 percent of total Nexa sales come from tier two and tier three cities.

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As part of its rollout plan, Maruti wants to introduce approximately 100 Nexa Studio outlets in smaller towns by the end of this financial year. Phase 1 of the Nexa Studio rollout will include around 30 cities. These outlets will have after-sales service and spare facilities, with a two-car display and a dedicated delivery area. The brand further confirms that the look, feel, and customer experience at the new Nexa Studio outlets will match and be at par with that of the larger Nexa showrooms.

These outlets will be independent setups and not just an extension of any existing Arena outlet in the city. Maruti’s Nexa outlets currently sell models such as the Baleno, Ignis, XL6 MPV, Fronx, Grand Vitara, and the Invicto. The brand’s upcoming born-EV SUV, which will debut globally in January, is also expected to be sold via Nexa showrooms nationwide.

Nexa, which was set up to introduce more premium vehicles from India’s largest carmaker. It has since grown in stature and is now present in 303 cities across the country. Models sold under the Nexa chain currently make up 30 percent of Maruti Suzuki’s total monthly sales, and the company is witnessing an increase in the number of Nexa customers from smaller towns and cities. In order to further strengthen its hold over the market, Maruti is now introducing ‘Nexa Studio’ outlets in Tier 2 and Tier 3 cities.

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Maruti wants to bring its premium retail experience closer to customers in these locations, with 37 percent—or more than a third—of total Nexa sales coming from Tier 2 and 3 markets. Nexa Studios, which will be slightly smaller in size compared to regular Nexa outlets.