Norton To Launch Flagship V4 Superbike In India For Both Domestic Sales And Exports This Year
TVS is anticipated to produce Norton bikes in India for both local and international markets after the first batch of entirely imported models.
Although TVS Motor Company purchased Norton Motorcycles in 2020, the Hosur-based business only recently formally announced the British brand’s arrival in the Indian two-wheeler market online. Numerous articles concerning Norton and its future intentions in India have been published in the last few weeks. More information about the company’s India debut can be found in the most recent media piece.
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The most recent report states that Norton will launch two models in India by the end of 2025, one of which will be a flagship superbike.
The business is developing a motorcycle internally code-named B110 that will have a 4-cylinder 1200cc engine, according to the report.
The Norton V4 range is an ideal fit for the above description, though TVS has not specified which specific bike it will be.
The fully faired Norton V4 SV and the naked V4 CR are the two models in Norton’s V4 lineup for those who are unfamiliar with them. The Indian market may be reached by either of them. Earlier this year at the Bharat Mobility Global Expo, TVS’ booth featured the Norton V4 CR cafe racer.
Due to their placement on Norton’s top shelf, both of these models will likely have extremely high costs. These motorcycles are significantly more expensive than flagship Ducatis or Triumphs in Europe, with prices starting at 42,000 euros (about Rs 40.32 lakh). But the recently announced Free Trade Agreement between India and the UK may also help these.
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In terms of specifications, the V4 SV and V4 CR are powered by a 1200cc V4 engine that generates 183 horsepower at 12,000 rpm and 125 Nm at 9,000 rpm, as the name implies.
The bikes have high-end aluminium chassis, CNC billet-aluminium swingarms, and high-end Ohlins and Brembo cycle parts, all of which are surprisingly expensive.
According to the study from the previous year, Norton intends to introduce six new models in India over the following three years.
This will cover a range of engine types, such as V4S, twin-cylinders, and single-cylinders. After the acquisition, TVS invested more than Rs 1,000 crore in Norton, concentrating on R&D, product development, and the construction of a new manufacturing plant in Solihull, UK, capable of producing about 8,000 motorcycles annually.
Although TVS is aiming to make the local assembly of Norton models in India a possibility in the future, Norton will initially provide its models via the CBU method. In the upcoming months, we could expect further information from TVS and Norton.
