The Great Honda Fest Is Here With Festivities Around The Corner
Honda Cars announced the launch of its multi-media campaign for ‘The Great Honda Fest’ as the festivals season arrives. There are a lineup of festival season such as Onam, Diwali, Durga Puja, Dussehra and Ganesh Chaturthi etc. which is celebrated across India. Through this multimedia campaign, the company stated to provide customers with various benefits to make the most of the discounts on Honda Cars.
Honda Cars India believes that festivals bring joy and unity, and with the ‘Great Honda Fest’ campaign, they aim to celebrate this spirit. At Honda, they drive not just cars, but the happiness and togetherness of communities. Adding to the cheer and jubilation, HCIL has introduced a special festive price for the ‘S’ variant of the Honda Amaze, available in both MT and CVT. This offer is designed to enhance affordability in markets where demand for these variants is growing and by making the Amaze more accessible, we hope to meet our customers’ evolving needs while delivering the reliability and driving experience Honda is known for.
The company is offering a variety of benefits on its premium car models at authorized Honda dealerships nationwide for a limited time and is applicable to specific model variants. These include a 3-Year Free Maintenance package along with cash discounts, loyalty rewards, exchange offers, and corporate deals. This promotion is applicable to select models such as the Honda Amaze, Honda City, Honda City e:HEV, and Honda Elevate.
Each model comes with its own set of benefits, carefully designed to offer value to different customer segments. These benefits include cash discounts, loyalty offers for existing Honda customers, exchange offers for trading in old vehicles, and corporate offers.
The Great Honda Fest campaign is expected to have an impact on customer purchase decisions by providing substantial benefits and flexible pricing. Honda is adopting a strategic approach itself as a customer-centric brand focused on delivering value. The multi-media nature of the campaign ensures widespread awareness, attracting potential buyers to explore the various offers available at Honda dealerships nationwide.
Honda’s use of a multi-media campaign for the 2024 Great Honda Fest allows in reaching a wide audience. By leveraging various media channels, Honda ensures that information about the campaign reaches customers effectively. This selling hook not only boosts brand visibility but also encourages more footfalls at dealerships, potentially leading to higher sales during the festive period.
