Lulu Group Introduces 'Malayali Habibi' And 'Adipoli' A Tropical Magnesium, Vitamin Drink
Dubai, United Arab Emirates: Kerala Billionaire based in the UAE, MA Yusuf Ali’s Lulu Group International, has launched two unique products in the UAE — ‘Malayali Habibi’ and ‘Adipoli’ on the sidelines of Gulfood 2026.
The product is a tropical magnesium and vitamin drink, which is betting on strong cultural recall and curiosity-led consumption among Gulf shoppers. The drink, made in the Polish capital Warsaw (bottled and packaged), and imported into the UAE for sale across LuLu stores.
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According to V. Nandakumar, Director of Marketing and Communications at LuLu Group, the company is supporting young international brands that bring something different to retail shelves, and hence they opened their sourcing office in Poland and made the products.
The price of the drink in the UAE is yet to be revealed. The term adipoli is a versatile word in Malayalam which means ‘super,’ ‘excellent,’ or ‘amazing,’
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The product is marketed as supporting the nervous system, boosting metabolism, and helping maintain healthy skin, hair, and nails. The idea behind both Adipoli and Malayali Habibi came from Indians settled in Poland who wanted to build brands with a strong Kerala and Indian identity for global markets.
Adipoli will be rolled out across all LuLu stores in the Middle East, starting with the UAE.
