Lessons From Trevor Noah's Bengaluru Show: How To Liven Up Live Events And Avoid Disaster (Image: instagram.com/trevornoah
Trevor Noah”s recent experience in Bengaluru, where his show was canceled due to sub-par venue, poor acoustics, and inadequate facilities, sheds light on the essential elements required to host successful live events. This incident emphasises the need for improvement in the live events industry, which is witnessing increased demand. Here are some key takeaways and suggestions for livening up live events:
Venue Selection is Crucial: The choice of venue plays a significant role in the success of an event. It should be easily accessible to both the artist and the audience, and its facilities, including acoustics, should meet the technical requirements of the performance. In the case of Trevor Noah, the Taj West End in Bengaluru, while convenient, presented logistical challenges.
Sound Quality Matters: For audio-centric events like stand-up comedy or music, sound quality is paramount. The sound distribution should ensure that every corner of the venue can hear what”s happening on stage. Adequate soundproofing is necessary to prevent sound reflections and disruptions.
Tech Riders and Sound Checks: Artists and their management should conduct sound checks and provide specifications for their preferences well in advance. Trevor Noah”s tech riders had approved the arrangements in Bengaluru, but the sound issue arose during the opening act. This highlights the importance of artist involvement during sound checks and rehearsals.
Effective Communication: Clear communication between the artist and the organisers is vital. Issues should be proactively addressed and resolved. Bryan Adams and other artists have adapted to poor sound conditions during performances, rather than canceling shows. This adaptability showcases the importance of quick problem-solving.
Investment in Venue Infrastructure: To meet the growing demand for live events, there is a need for investment in suitable venues. While India has large stadiums and auditoriums, there is a scarcity of mid-to-small budget venues. Building such venues can enhance the live events industry and accommodate a broader range of artists and audiences.
Economic Considerations: City economics also influence venue selection. Real estate costs in urban areas can impact the availability of suitable venues. Philanthropic support, similar to the Nita Mukesh Ambani Culture Centre, can help in creating purpose-built venues.
Potential for Revenue: Live events have significant revenue potential, especially in the current climate where comedy and music events are in high demand. Properly equipped auditoriums and concert halls can facilitate the success of such events.
Trevor Noah”s Bengaluru show cancellation highlights the need for attention to detail, better venue choices, and improved communication in the live events industry. Investing in infrastructure and addressing the basics can lead to more successful and memorable live events.
