Mohanlal Breaks Conventions In Dazzling New Vinsmera Jewels Ad, Directed By Prakash Varma
In a space where jewellery ads usually follow a tried-and-tested formula, Vinsmera Jewels has shattered expectations with its latest cinematic campaign.
Featuring Malayalam cinema’s legendary icon Mohanlal and helmed by acclaimed ad filmmaker Prakash Varma (George Sir, in the movie Thudarum), the advertisement has gone viral across platforms, already amassing over 500K views and setting social media ablaze with discussions, admiration, and debate.
The film opens with the gentle grace of a typical jewellery commercial, a soft, feminine touch, glimmering gold and elegance. But just as viewers begin to settle into the familiar, the narrative takes an unexpected and breathtaking turn.
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A necklace goes missing on set, sending the crew into a flurry of confusion, only to find it, moments later, not in a box or on a model, but around the neck of none other than Mohanlal himself.
With an expression that defies boundaries and an embrace that transcends gender, Mohanlal wears the necklace as a statement.
His eyes carry a deep serenity, his bearing evokes the tenderness and pride traditionally associated with femininity, yet there is no mockery—only grace.
The tagline soon appears: “Aarum Kothichu Pokum” (Everyone Will Desire It)—a clever nod not only to the allure of the jewellery but to the boldness of expression.
Directed by Prakash Varma, known for his visual flair and narrative audacity, the ad blurs the lines between commercial and art. Varma allows Mohanlal’s silence to speak volumes, each frame a painting, each gesture loaded with meaning.
Social media has erupted in response. While many fans and critics are lauding the iconic actor’s versatility and fearlessness, some corners of the internet have responded with discomfort and trolling, calling the portrayal “too feminine” or “unnecessary.” But Mohanlal, who has built his career by continually reinventing himself, remains unfazed.
Man Who Pulled High Masculine Roles, Defined Masculine & Delivering a Peak Feminine Attitude Within Seconds By The Use of Classical Steps with Perfection
Truely Showcasing The Meaning of Acting Maestro. HAIL THE 👑❤️#MOHANLAL pic.twitter.com/a0DQICqXCP
— Abin Babu 🦇 (@AbinBabu2255) July 18, 2025
Critics have called his performance “a masterclass in restraint and expression”, applauding the veteran actor for lending his stature to a message that challenges stereotypes and widens the canvas for representation in Indian advertising, reminding us that jewellery is about beauty, not gender.
