Apple Changes App Store Policy After Commission Probe

According to the EU Commission the Cupertino-based company Apple limited the access between customers and developers through a link to their app that directs the customers to a particular web page for any deal or contract.

apple Edited by Updated: Aug 10, 2024, 4:15 pm
Apple Changes App Store Policy After Commission Probe

Earlier, The EU Commission picked apart the fees charged by Apple under the Digital Markets Act as it stated that violating DMA could result in a whopping fine.

The tech giant Apple changed its EU (European Union) policy after the company was charged with tech rule breaching allegations. The company may allow developers to communicate with their customers outside its App Store henceforth.

According to the EU Commission the Cupertino-based company Apple limited the access between customers and developers through a link to their app that directs the customers to a particular web page for any deal or contract. The company may introduce two new acquisition fees for the debut users with a 5 per cent initial charge and a 10 per cent service charge for the sales made by the users or any Apple platform in less than 12 months of the installation of apps.

Earlier, The EU Commission picked apart the fees charged by Apple under the Digital Markets Act as it stated that violating DMA could result in a whopping fine which is calculated as same as 10 per cent of the company’s annual turnover.

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As per Spotify’s Spokesperson, the company demands a cost of 25 per cent just for mere communication with users as Apple shows huge ignorance of the basic and significant requirements of the Digital Marketing Act (DMA). It was said that the new fees would be dwindled by the EU and replace the amount for all digital services sold through the App Store very soon.

In June, The EU started investigating Apple’s App Store rules. Regulators claimed that Apple restricts developers from acknowledging users about cheaper options outside the Apple Store, and they are also looking into Apple’s new developer fees. The DMA requires Big Tech to give space for smaller rivals to compete and make and easy for people to move between booming online services like social media platforms, internet browsers and app stores.

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