A Four Film Ad Campaign Series; Piaggio, John Abraham Teams Up For Aprilia RS457 Ad Campaign

Piaggio is collaborating with Bollywood actor John Abraham, for Aprilia RS 457 who is an avid motorcyclist. The company unveiled the first section of a cinematic digital ad campaign, featuring the actor; and along with the CBU portfolio, it has generated enthusiasm among performance-driven Indian consumers.

Stated to be a different format in presentation, the four-film series, directed by the renowned Nigel Simpkiss, explores the complex emotions that intertwine with the riding experience. The campaign highlights the essence of motorcycling – exhilaration, solitude, freedom, and adrenaline; and is created by Centrick, a boutique agency known for its innovation.

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The brand’s tagline “That’s Aprilia. That’s RS 457.” reflects its essence. The campaign for Aprilia RS 457 is focussed on exploring the emotional aspects of motorcycling, addressing changing rider expectations for a deeper connection with their bikes. The first film, titled ‘FUN’, is said to be live and presents stunning visuals, compelling narrative, and John Abraham’s presence.

The Aprilia RS457 feeds the passion and is a symbol of the joy and many emotions intertwined together. This campaign is a raw, unfiltered expression of the rider’s soul – a call to those who crave the rush of adrenaline, the thrill of the unknown, and the freedom of the open road. The Aprilia fans are excited, riders and motorcycle purists are willing to see these films and they will find it relatable and encourage others to get on an Aprilia themselves!

Aprilia has always been about pushing boundaries. This campaign is a bold statement to redefine the motorcycle ownership experience. This campaign, brought to life by John Abraham’s presence, which perfectly captures the spirit of Aprilia. This will resonate with the target audience and strengthen position in the market.

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There has discovered a void in the market – While specs and performance are undeniably crucial, this alone do not ignite the passion that drives riders.  This campaign is a testament to bring deep understanding of the modern rider, about creating a movement, a community of riders who feel understood. John Abraham, a passionate biker himself, brings an unparalleled authenticity to the campaign. His raw energy and connection with the Aprilia RS457 are unparallel in every frame. Aprilia has the power to ignite a passion that goes beyond the ride itself. It’s about igniting emotions, not just showcasing features. With the presence of  John Abraham’s and his genuine passion for motorcycling and love for Aprilia, the brand aims to transform motorcycle advertising and build a strong connection with its audience.