EMotorad Teams Up With Hamleys To Exclusive Range Of Kid’s Ride-On Cars

Building on its e-mobility success, EMotorad and Hamleys have partnered to develop a new kid’s division dubbed “Formula Fun,” which will provide a premium selection of kids’ ride-on vehicles under authentic brand licensing. These are perfect New Year’s or Christmas presents for the kids because they feature more than nine IP-licensed goods that have been available for purchase in 100 Hamleys locations, both online and offline, for the previous month.

Formula Fun seeks to consolidate the dispersed children’s mobility business in India, which is worth over Rs. 1,000 crore. Kick scooters, automobiles with legitimate licenses, and other items are among their offerings.

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The brand will soon be accessible through its own website, major e-commerce sites, and physical dealerships. One of its main growth priorities is the D2C sector, where it plans to invest 150 crores over the course of the next 24 months. In the upcoming six months, Formula Fun plans to offer more than 30 goods, with luxury ride-on vehicles starting at Rs. 9,999 and others starting at Rs. 3,000.

Although the Indian children’s mobility business is worth over Rs. 1,000 crores, it is still mainly unorganised, lacks standards, and has safety concerns. Like well-known companies like Lego and Mattel, we want to progressively simplify this industry by emphasising superior quality and safety.

With its cutting-edge safety features, our premium ride-on vehicles provide parents with piece of mind while providing kids with their first means of transportation. We are thrilled for the adventure ahead and everything that lies ahead by collaborating with Hamleys to provide Indian children and their families with a more upscale and unique toy experience.

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These toy vehicles, which are made with premium materials and meticulous attention to detail, provide a high-end experience that is unique in India’s unorganised toy sector. This collaboration establishes a new benchmark for high-end children’s toys in India and demonstrates EMotorad’s commitment to quality and safety for kids.

Formula Fun, a high-end children’s mobility brand that offers licensed ride-on cars, kick scooters, and other items, was introduced by EMotorad in partnership with Hamleys. With more than 30 items scheduled for release, a planned investment of Rs. 150 crore, and an emphasis on quality and safety, Formula Fun hopes to transform India’s fragmented kids’ mobility sector, which is worth over Rs. 1,000 crore, and provide families all over the country with an improved experience.