The year 2025 is going to be a year of launches when the Indian automobile market is going to see more EV penetration in both the two-wheeler and four-wheeler segments. India is on the cusp of an electric vehicle (EV) revolution, with the government targeting 30% EV penetration by 2030.
Supportive schemes like EMPS 2024 and FAME II have created a ground for startups to innovate and invent. The market implications are significant, with Honda potentially solidifying its market leadership in the scooter segment and prompting competitors to explore similar options. A brand like Honda Activa won the hearts of Indians because of the high accessibility of service support.
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Honda Motorcycles & Scooters India has played a crucial role in revitalising the struggling scooter market with the launch of the Activa in 2001. Many sceptics believed that this would be the end for Honda’s two-wheelers in India even before establishing itself.
However, Activa has since become a favourite and remains the top-selling scooter in the market. Although HMSI may maybe enter the electric two-wheeler segment later than some competitors, the company is now preparing to launch the much-anticipated Activa Electric, which is set to debut in March 2025.
The Active Electric will utilise a new platform designed to accommodate the battery pack. While the specifications and range have not yet been disclosed by the Japanese two-wheeler company, the scooter is expected to appeal to a mass-market audience. Honda is likely to continue with its established approach by incorporating a fixed battery pack instead of a removable one.
Similar to other EVs in the segment, the Activa Electric will feature a touchscreen display with various smart functions accessible via Bluetooth connectivity. Activa Electric will compete against rivals like Ola Electric, Bajaj Chetak, TVS iQube, and Ather Rizta.
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The EV sector presents an unending opportunity for entrepreneurs, investors, and policymakers to collaborate and shape the future of mobility. The startups have to be supported for nurturing innovation so that companies can power India’s transition to a cleaner, greener, and more sustainable future.
As the industry leans towards cleaner and more economical transportation options, Honda’s venture into alternative fuel technologies like flex-fuel and potential CNG models showcases a dedication to innovation and sustainability.