Luxury Vans Are Finally The First Choice In India; Customers Want To Stretch Out In Style

In retrospect, it would appear that way since efforts to commercialise one have so far been unsuccessful. Maruti made an attempt with the Versa, but its “two luxury cars in one” pitch didn’t work. When Nissan introduced the Evalia, it didn’t resonate well. Even though the Mercedes MB100 and V-Class sported the desired three-pointed star on the nose, consumers weren’t clamouring to get on board.

Now, however, everything is changing, and the luxury van is making a huge resurgence. A vehicle that costs well over Rs 1 crore, the Toyota Vellfire sells around 100 units every month. For its version of the van, the LM 350h, Lexus stated in September that it was temporarily stopping reservations because of overbooking. For a vehicle that costs more than Rs 2 crore, the figures are nevertheless amazing even if they were only close to 100.

Also Read: MG Mifa 9 MPV India Launch Likely In 2025 Through JSW MG Motor India’s Premium Retail Channel

The previous Kia Carnival performed well for a brand that was only in its infancy. It sold 3,550 units in 2022, its final full year of sales, at a price of almost Rs 30 lakh, which was remarkable. To the extent that Kia has now introduced the latest model, which it also assembles domestically. Additionally, the business claims that even though it raised the asking price to over Rs 60 lakh, it received about 3,000 reservations at launch and just double-digit cancellations.

Toyota hasn’t disclosed the breakdown, but the Innova Hycross, which costs between Rs 20 lakh and Rs 30 lakh, has sold over 50,000 units. While some are used for taxi service, many are purchased by private individuals.MG, too, will be bringing the electric Mifa 9 van that it showcased at the 2023 Auto Expo.

Customers nowadays obviously want to spread out in luxury and aren’t opposed to a van. It’s a big change to pay more for a van in a market that only considered a 3-box sedan to be a legitimate “car.” It’s an indication that the market is growing as consumers are now more concerned with their personal needs and preferences than with societal norms.

Additionally, it’s an indication of the growing mayhem on our roadways, and vans provide the ideal haven of tranquility. There is plenty of legroom for ottoman seats with to the interior’s acres of space, and there are many more options for flexibility. Large entertainment displays for the backseat passengers may be easily installed, and the high roof creates a pleasant, spacious feeling.

Also Read: Lexus Halts Bookings For LM 350h Due To Supply Challenges

It’s interesting to note that luxury vehicles aren’t just popular in India. Perhaps since many Asian nations have comparable circumstances, markets around Asia are likewise seeing a rise in the use of vans.